MartinLoh.Com » Internet Marketing

How to use Keyword Match Types in Google Search?

Martin Loh — Tue, 26 Jan 2010 14:56:23 +0000

Google is the one of the most popular search engine in the world with market share above 60% worldwide (mean that more than 60% internet user use google).

There is some useful tips that i would like to share with my reader regarding how to use keyword match types in google.

There are 3 type of keyword match types:

(1) Broad Match

This is popular match type that people use in google search engine to find some products or information. By using this matching option, google will return all the information or search results that match with all of your keywords.

How to use broad match? Just simple type your keywords or phrase without quote, bracket or etc. in google.

Example: I just put “Car GPS System” (without quote or bracket) in google and hit serach.

Google returned 28,500,000 web pages. What is this number mean?

If you using broad match to search “Car GPS System”. Google will search and return all the web pages include blog that contains keyword:”Car”,”GPS” and “system”. There are 28,500,000 web pages that contains keyword “Car”,”GPS” and “system”.

More of the results are irrelevant to what i am looking for.

In this case, you will received results like:

Best GPS navigator System (relevant)

Car audio System (irrelevant)

Air condition System (irrelevant)

(2) Phrase Match

When you put “quotes” around your keywords or phrase, you are telling google that you only want results that with phrase in the same order.

I use the same keyword phrase again, but this time add with “quotes” around my keyword phrase.

This time, google only return 85,500 results. I received results which more relevant to what i want.

If you are using phrase match in google. Google will return results that match with your keyword phrase.

Some of the results that i received:

Best Car GPS System Review (relevant)

How to select Car GPS System (relevant)

Car GPS System for your car (relevant)

(3) Exact Match

If you put [bracket] around your keyword phrases, you are telling to google that you only want results that exact phrase in the exact order, word for word, nothing more and nothing less.

I just simply put [bracket] around my keyword phrase ( [Car GPS system] ) in google search and google will return results/web pages that only with the exact keyword phrase that you are looking for.

In this case, i only received result that contains:

Car GPS System (relevant)

My two cents:

I always use broad match for my normal search in google, google usually return the most relevant result in its page 1 SERP (Search Enginer Result Pages).

I only use phrase match and exact match for my keyword research in internet marketing. I will teach you how to do some simple keyword and market research to find some profitable products to sell.

Kindly stay tune to my next post.

Top Reason Why So Many People Fail in Internet Marketing

Martin Loh — Thu, 21 Jan 2010 03:46:51 +0000

Today i would like to share some interesting topic that i think is very important for those of you who really want to make a living in internet marketing.

For my experience, i had tried many different make money online things such as google adsense, clickbank, selling ebook and etc. I did very well on some of it but also some failed. But more of the time, i failed a lot.

The TOP reason why i failed is lack of focus on doing thing.

I noticed that if one person is try too many things at once, example: you start to build a blog to profit from google adsense. But at the same time, you also focus on pay per click marketing. Therefore, you will lack of focus on both and resulted fail on both make money online.

Do you get my point?

This is a big mistake when I started my make money online marketing. I only make a bit of money with google adsense, PPC, CPA & etc.

When i started to focus and concentrated only one marketing, i earn a decent of money.

You see, you need to and only focus on one marketing until it success, then you can focus on another marketing or method. But before that, you also need to find out whether your marketing is worth to focus before you put all your effort into your marketing.

This is the ONLY way to succeed online. If you’ve tried something and got good results then stop everything else and work only on that one strategy.

You will be much more productive and achieve your goals faster than you ever thought possible. Believe me.

What is Internet Marketing?

Martin Loh — Tue, 22 Dec 2009 07:58:43 +0000

This is my second post of my blog, so I want to take little time to explain internet marketing. If you are new or newbie to internet marketing then this blog will be benefit to you. I promise.

Internet marketing also known as i-marketing, eMarketing, web marketing and better known as online marketing is the marketing of products or services take place over the Internet.

Let me explain more in detail. Internet marketing is the business of both advertising and selling goods and services over the Internet. People that involve in internet marketing is refer as internet marketer.

Internet marketer is responsible for bringing together potential customers with a service or company that will fit their needs through different internet avenues.

In easily way to says, internet marketer helping others connect with the products that customer are searching for.

With over trillions of dollars (USD) spent online each year, it’s clear that internet marketing make many people become millionaire even billionaire. More and more businesses and services will become primarily web-based in future.

With a few clicks, you can find exactly what you’re looking for. The convenience and multitude of information provided by the Internet is incomparable. That’s why you need to be a part of this industry and begin your internet marketing career.

You just simply build a web and millions of people from around the world can visit your site to find what they are searching and even buy product that your side offer. Your business is no longer about a single location but the world is your marketplace.

The potential of online marketing is huge due to more and more people are using internet to buy their product and services. Even some of them using phone which can connect to internet . This is the pretty of online marketing.

At its core, being an internet marketer means that your website(s) will provide people with information and products they are searching for. When visitors perform a predefined action, whether it’s a click, entering their email, making a purchase or subscribing to our service, you will be paid!!!